Jena Cash has made a name for herself in the beauty industry with her innovative venture, SoCo Lashes. Founded in 2016, SoCo Lashes is not your typical eyelash extension company; it is recognized as the world’s first eco-friendly business in this domain. With a commitment to beauty and responsibility towards the planet, SoCo Lashes has set itself apart by utilizing almost 100% biodegradable and recyclable product packaging and shipping materials.

Jena Cash brings over two decades of experience as a licensed cosmetologist in California to SoCo Lashes. Her journey began long before eyelash extensions became a popular service, and her passion for nature from being raised in the wine country led her to introduce eco-friendly practices into her business. As a family-run operation, SoCo Lashes emphasizes personalized service and a unique touch in all aspects of their business.

The success of SoCo Lashes can be attributed to their ability to emotionally connect with customers, allowing the brand to grow organically through the loyalty and advocacy of their clientele. Looking ahead, SoCo Lashes envisions becoming one of the most influential brands in the industry within the next five years, expanding its reach globally with their products and training programs.

SoCo Lashes has introduced several groundbreaking products to the market, including ‘The Jena Lens,’ the first lash lens that revolutionized how lash artists showcase their work. Their commitment to sustainability is evident in their introduction of the world’s first biodegradable lash box and the innovative Lash Shampoo Bar. The company’s dedication to quality is reflected in their acclaimed lash adhesives and the .04 diameter, which has brought new versatility to lash extensions.

In addition to their product innovations, SoCo Lashes has also spearheaded initiatives like the Lash Booth Collective, a platform that allows competing brands to collaborate in unprecedented ways. The company’s upcoming event at The Lash Conference in Pasadena signifies their growing presence and influence within the industry.

As SoCo Lashes continues to grow, they remain steadfast in their mission to provide top-notch beauty solutions while being mindful of their environmental impact. By combining beauty expertise with a forward-thinking approach to sustainability, Jena Cash and SoCo Lashes are paving the way for a greener future in the beauty industry.

For those interested in following SoCo Lashes’ journey and staying updated on their latest offerings, you can connect with them on Instagram @socolashes or visit their website at SOCOlashes.com. With a focus on creating beauty products that make a difference, SoCo Lashes is a trailblazer in redefining beauty standards for a more sustainable world.